The story behind us
Natalie Voss started Мягкий Комфорт in the spring of 2019 after spending years buying basics from big department stores and ending up with a drawer full of things she never wanted to wear. The underwire that poked by Tuesday. The cotton that went gray after six washes. The brief that was only on the front. She started keeping a running list of what she actually wanted, and when she couldn't find it all in one place, she decided to build that place herself. The name came from her grandmother, who used the Russian phrase for 'soft comfort' to describe anything that felt genuinely good against the skin.